6/15/2023 0 Comments Haute horology brands![]() įor maisons, an ongoing history and the continuation of the founder’s philosophy play an important role. ![]() There are basically two fractions: On the one hand there are historical maisons such as Patek Philippe, Vacheron Constantin or Audemars Piguet on the other hand there are major watch brands such as Rolex, Omega and Breitling, luxury watch brands such as Bvlgari and Tiffany & Co and independent craftsmen such as Alain Silberstein. Quality features of an Haute Horlogerie company include aspects of tradition and authenticity, training and technical expertise, refinement as well as complications which will be further described below. The initial three founding members, Audemars Piguet, Girard-Perregaux and the Richemont Group, have now grown into a group of 28 members dedicated to maintaining the art of Haute Horlogerie and to developing solutions to problems the watchmaking industry is facing. The Fondation de la Haute Horlogerie was founded in 2005 to encourage the art of watchmaking and ensure high-quality standard of watches. However, there are also some conditions to be met by companies in the Haute Horlogerie. The regulations are not as strict as those for Haute Couture where the criteria a company must fulfil in order to use this term for advertising purposes is legally determined. Complications and complex decorations such as Côtes de Genève are often essential to the movements and require extensive experience and expertise when it comes to production. Unlike labels such as " Swiss Made" which stand for a similar quality, Haute Horlogerie furthermore strives for elegance and technical perfection. Haute Horlogerie in particular – or the „ high art of watchmaking “ – first was used in the 1970s to separate Swiss craftsmanship from the inexpensive Japanese quartz watches. ![]() Important to note is that the concepts mentioned above were invented to define new tendencies that stand out from the majority of mediocrity. Whether Haute Couture, Haute Cuisine or Haute Horlogerie – even less francophile might assume that a certain degree of grandeur, craftsmanship and performance is linked to these terms.
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